With over 25 years of creating music for the commercial world, AdMusic has the skills and experience to deliver a great music track for your marketing campaign.

We also assist with song selection and licensing of existing music tracks, from library/production music through to hit songs.

Alternatively our resident composer, Robyn Payne, can craft an original jingle or instrumental track. This has several advantages:
  • The track can be scored and finessed to suit your specific requirements.
  • An original track is much cheaper than the cost of licensing a hit song.
  • Most importantly, an exclusive license ensures your selected track won’t pop up on someone else’s campaign.

Read about the Pros & Cons of using hit songs in your marketing campaign here

Read more using library or production music in your marketing campaign here

If you're considering library music, then be sure to contact us first as we are often able to supply original music, with an exclusive licence, at a similar price. Read more here

Using a Hit Song - The Pros & Cons



The Pros


1. Recall

When using a hit song, the primary aim is to capitalise on the instant recognition of the song. This generates ongoing recall of your product because of its identification with a familiar song. Many campaigns have used this strategy to great success because it can generate the levels of recall normally associated with a much larger media spend. In other words the cost of purchasing a licence for the song is offset by the saving in media costs. Bendigo Bank’s Every Step campaign (for which we produced the music) is a great example of this.


The Cons


1. High Cost

In order to use a hit song, you’ll need to purchase a Publishing License. This can cost anywhere from tens of thousands to hundreds of thousands - far in excess of the cost of an original composition. On top of this, if you want to use the original recording of the song you’ll have to buy an additional licence for that too - this typically doubles the cost.

2. Limited Term

The Publishing Licence will always be for a limited term, either 3 or 12 months, meaning another full fee will be due for each additional term.

3. Limited or No Exclusivity

If you want to ensure no one else uses the song during your campaign, you’ll have to make sure you get an exclusive license from the publishing company. If available you’ll most likely have to pay extra for this. However once your licence has expired, the song will of course be available to other advertisers.


Tips


A good way to reduce costs, is to have AdMusic produce a cover version or sound-alike for your campaign. Whilst you’ll still have to pay for a Publishing Licence, this negates the need for a licence to use the original recording, typically halving your licence fees. This also allows the song to be scored and finessed to suit your campaign.

If you want to use a hit song simply because it has the right feel and/or lyric, but the cost of a licence is beyond your campaign budget, then contact us. We can produce a completely original track with the same feel and/or sentiment for a fraction of the cost. Be aware however that we can only use the hit song to assist with direction. Our composition will be completely original to ensure copyright is not breached.
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Using Library or Production music - The Pros & Cons



The Pros


This is a quick, easy and relatively cheap way to get music for your campaign. You just need to select the track from a music library, pay the licensing fee and you’re on your way. Of course we can assist you with every step.


The Cons


1. On Going Costs

Library music is typically licensed for a 3 month or 12 month term, so ongoing costs are involved if you want keep using it.

2. Costs Can Escalate

AMCOS licensing fees are based not only on media and region, but per ad, so if you have multiple scripts, you’ll pay multiple fees. It can quickly add up to a sizeable sum.

3. No Exclusivity

It’s not at all uncommon to hear your library music track pop up on another campaign. This is far from ideal especially if they both are on air at the same time. It happens more often than you might imagine.


The Alternative


AdMusic can get rid of all of The Cons, by providing you with an Original Composition and an Exclusive Licence for your campaign.
Under certain circumstances we can supply original music, exclusive to your campaign, at a similar price to library music. In order qualify for this special rate:

  • The campaign must be broadcast in Sydney or Melbourne on Commercial Free-To-Air TV or Commercial Radio. This ensures the music generates a minimum royalty which in effect subsidises your fee. Don’t worry if your campaign is outside of these regions - call us for a competitive price.

  • Like the vast majority of production music, the track must be instrumental. Vocals are available at an additional cost. Similarly, complex tracks such are those with orchestra or big band would cost extra.

  • We will need a brief in the form of an existing piece of music (such as a library track) to give us clear direction for our original production. Of course we can assist with music research if required at standard research rates.

SERVICES

AdMusic's services include:

  • Music search
  • Supply and licensing of music & songs from AdMusic's exclusive library
  • Supply and licensing of general library music
  • Production of new versions of existing hit songs
  • Composition and production of original music with exclusive licence

ROBYN PAYNE

When you come to AdMusic, the music for your commercial will be in the highly skilled hands of composer/producer Robyn Payne. With over 25 years experience in both the advertising & music industries, Robyn offers a wealth of expertise.

Robyn's numerous industry awards include:

  • MADC awards
  • AWARD awards
  • Audio Engineering Society of Australasia award
  • Gold and Platinum record awards
  • Australian Achiever Awards
  • Australian Songwriters Association awards
  • Tamworth Songwriters Association awards
  • Album and Song of the Year - Australian Celtic Music Awards

CLIENTS

AdMusic and AdAudio (our audio post production arm) have produced audio and music for many clients over the years. Here are some of them:
7-Eleven
Ace Filters
Agree Shampoo
AL-KO Australia
Alan Mance Holden
Alice Springs Desert Park
All 4 Pets
Alstom Transport
Always Fresh
ASAP Skin Products
Ashley’s Hotel Group
Asia Olympus Funds
Atherton Gardens
Australian International Beer Awards
Australian Girls Choir
Australian International Motor Show
Australian Racing Museum
Australian Tennis Open
Auto Brake Service
Auto Pro
Autobarn
Berkowitz Furniture
Bi-Lo
Big 4 Holiday Parks
Billy Hydes Music
Black Cabs Combined
BMW Australia
Box Hill TAFE
Brighton Toyota
Britz Campervans
Budget Eyewear
Buy-Rite Electrix
Cadbury Roses
Calder Park Drag Racing
Campell’s Wines
Captains Choice Tours
Car City
Caravan Camping & Touring Show
Caravan Trades Industry
Carpet Choice
Cement Australia
Centro Properties Group
Chain Reaction Clothing
Chemart Pharmacies
Chickenfeed stores
Choices Flooring
Citipower
Coles Supermarkets
Collins 234
Connex Melbourne
Copperart
Coral Homes
Country Club Casino
Crazy Johns
Cripps Nu-Bake
CRVA
Danks
Dial-A-Date
Discount Printing
Douglas McKinnon & Assoc
Dunlop Bedding
Dunlop Flexible Foams
Dunlop Tyres
Electrodry Carpet Cleaning
Epping Plaza
Examiner Classifieds
Ferguson Plarre Bakehouse
Fernwood Fitness
Fiskars
Florsheim Shoes
Gillette Australia
Good Food & Wine Show
Growmaster Nurseries
Guardian Pharmacy
Guide Dogs Australia
Guide Dogs Victoria
Gunn’s Mitre 10
Hewlett Packard Australia
Homeart
Homes Now
HomyPed Shoes
Hotkey Internet Services
Howards Storage World
Island State Credit Union
J G King Homes
Kate Morgan Weight Loss
Kmart
Kraft Philadelphia
Laserlite Australia
Launceston Plaza
Liberal Party of Australia
Lucky Nuts
Mainco Melbourne
Malvern Star Bicycles
Mars Confectionary
Mary Kay Cosmetics
Mazda Australia
Melbourne Racing Club
Mentholatum Deep Heat
Metricon Homes
Metro Trains
Meyer Cookware
Midas Car Service
Miracle Filtration
Mitre 10
National Builders Group
Network Video
Newspower Newsagencies
Northern Tasmania Development
Novartis Australia
OMA Shopfitting Systems
Oz Combined Realty
Ozito Tools
Pacific Brands
Penrite Oil
Perma-Seal Australia
Peter Jackson Menswear
Phillip Island Penguin Reserve
Pillow Pets
Pioneer Group
Prahran Market
Pricewaterhouse Coopers
Prosaro Fungicide
Qantas
Rapid Aluminium
Ray White Real Estate
Ray’s Outdoors
Retravision
Riviana Foods
Rosebank Helmets
Royal Military College
Rural Workforce Agency Victoria
Select Harvests
Shopfast Australia
Showcase Jewellers
Sigma Pharmaceuticals
Simonds Homes
Sleepmaker New Zealand
Sleepy Sam’s Bedding
SPC Ardmona
Sportfirst
Sports Power
Ssang Yong Australia
Stramit Roller Doors
Supagas
Suzuki Australia
Swanport Harvest
Swisse Vitamins
TAB
The Blind Factory
The Good Guys
Thrifty Link Hardware
Transport Ticketing Authority
Tuff Turf
University of Sydney
VACC
Victorian Channels Authority
Victory Blinds
Whiskas Cat Food
Wolter’s Steel
World Class Roofing
Yellow Cabs
Young At Heart Tours

RATES

Because each production has its own set of criteria, each job is priced individually (POA).

However we are often able to provide original music at a rate comparable to library music.

We'd be pleased to discuss your needs and provide a quote.